- Company Description - What does your company do?
What is your mission statement, and overall product or service focus?
- Management Team - Give a brief description of your
key employees with respect to leadership, education, background, and
work experience.
- Problem Being Solved - What problem is your company
solving and how great is the pain or waste?
- Customers - Who are your potential customers? Does
your product or service directly impact your customer's bottom line?
- Value Proposition - How much does your customer make
or save by using your product or service? What are the benefits to your
customer? How long does it take to realize these benefits?
- Business Opportunity - How does your company make
money? Describe the revenue streams, and include a yearly projection
of revenue, expenses, EBITDA, net income, and funding requirements for
the next five years.
- Uniqueness - How do your customers use your product
or service today? Who else does the same thing you are doing today?
Who else could be doing it tomorrow?
- Barriers to Entry - Is your product or service defensible?
Are there sufficient barriers to entry? What patents, copyrights, trade
secrets, etc. protect your product from duplication?
- Competitive Differentiation - What is the competitive
landscape? Discuss companies that can be viewed as competition in the
market segment. Please explain the key points of differentiation between
you and your competitors.
- Scalability - Where might your product grow within
your client company (and its supply chain and sales channels) or among
client users?
- Sales and Marketing Strategy - What is the target
market size and growth over the next five years? How will you attract
customers? What are your distribution channels and how do you plan to
achieve market penetration?
- Strategic Partners - What strategic relationships
do you currently have or plan to have in the future? What is the nature
of these relationships?
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