Doug Cobb of Chrysalis Ventures Joins MyHealthDIRECT

Brookfield, WI, January 5, 2011 – MyHealthDIRECT (MHD) is pleased to announce the addition of Doug Cobb to the company’s Board of Directors.  Cobb is a successful Software-as-a-Service entrepreneur and entrepreneur-in-residence at Chrysalis Ventures, a Louisville, KY-based venture capital firm investing primarily in early-and growth-stage healthcare and technology companies.   Cobb joined the MHD Board of Directors, effective December 22, 2010.

One of the most successful CEOs in the Chrysalis portfolio, Cobb was most recently CEO of Appriss Inc., a Louisville, KY-based provider of innovative information technology solutions for state and municipal agencies.  In 2007, Cobb sold Appriss to an investor group led by Bain Capital, resulting in one of the largest cash-on-cash returns in Chrysalis’ history.

“I am thrilled that Doug will be joining MHD as a new Board member,” said Jay Mason, CEO and co-founder of MHD. “Doug’s experience in bringing advanced technology solutions to public service agencies is relevant to MHD’s mission to transform the delivery of healthcare by seamlessly connecting people with providers.  In addition, his track record as an entrepreneur makes him a positive addition to our Board.”

“The company offers an important and innovative service that helps realign supply and demand of healthcare services so that patients are seen by the right physician at the right time,” said Cobb.  “MHD’s positive growth trajectory and industry demand, along with its alignment with strategic partners, will only enhance MHD’s market visibility.  I am excited to be a member of this team,” said Cobb.

MHD provides an on-demand, web-based patient scheduling utility for the entire healthcare ecosystem.  With the ability to read practice scheduling systems, this service solution enables hospitals, health plans and managed care organizations to direct patients to the right healthcare professional at the right time and location. Since 2006, MHD has scheduled thousands of healthcare appointments.  Additionally, third-party studies have shown that the use of the MHD solution helps reduce unnecessary emergency room visits by redirecting patients to a personally selected primary medical home.

Cobb has a successful 25-year history as a serial entrepreneur.  From 1997 to 2000, Cobb served as the founding president and CEO of Greater Louisville Inc., Louisville’s leading economic development organization.  Before joining Greater Louisville Inc., Cobb was a co-founder and managing director of Chrysalis Ventures from 1993 to 1997.  Prior to Chrysalis, he was the founder and CEO of The Cobb Group, the world’s leading publisher of newsletters for personal computer users that were successfully sold to publisher Ziff-Davis in 1991.

About MHD

MyHealthDIRECT (MHD), a national company, is an innovative healthcare technology service solution provider. Since 2006, MHD has been delivering real-time scheduling solutions that help clients achieve their goals for cost containment and better care delivery.  Hospitals and healthcare systems, Medicaid managed care plans, and commercial insurers can apply its service solution in a broad spectrum of use cases aimed at facilitating care management, improving access to healthcare, reducing costs, and positively impacting quality measures. MHD is headquartered in Brookfield, Wisconsin. For more information on MHD, please visit www.myhealthdirect.com.

About Chrysalis Ventures

Chrysalis Ventures manages one of Mid-America’s largest funds for early-stage and growth investments with approximately $400 million under management. Since 1993, the firm has invested in over 65 companies, primarily in the healthcare and technology sectors. With headquarters in Louisville, Kentucky, Chrysalis has offices in Cleveland, Pittsburgh, Ann Arbor and Houston. The firm seeks to partner with entrepreneurs to build enduring businesses in industries undergoing significant transformation. For more information, please visit www.chrysalisventures.com.