Archive for March, 2010

NextImage Medical of San Diego Aims to Lower Workers Comp Costs

Tuesday, March 30th, 2010

Xconomy, March 30, 2010, by Denise Gellene

Insurers spend $30 billion annually on workers compensation claims; lost productivity saps another $60 billion from the economy. San Diego-based NextImage Medical is focused on changing this picture by taking aim at a key bottleneck that adds to costs: delays associated with radiology exams.

CEO Liz Griggs says injured workers face waits of two to six weeks to get an appointment for an X-ray, MRI or CT scan, and to obtain the results—delaying diagnosis and the start of treatment. Time is money to insurers, because sidelined workers receive indemnity payments while they wait.

NextImage has developed a Web-based system for scheduling and managing diagnostic imaging services, and also has assembled a network of centers committed to reducing the delay to 24 hours. Quick turnarounds mean workers can get diagnosed and treated faster, so they can get back to their jobs more quickly. Indemnity payments are reduced.

Radiologists like the arrangement because it provides them with a steady flow of patients, Griggs says. “This is a win-win,” she says. “Radiologists like to get the business and insurers like to reduce their costs and time.”

The company, founded in 2008, has 50 employees and has received $7 million in venture funding. Koleman Karleski of Chrysalis Ventures, a key investor, said NextImage addresses a critical pressure point in the delivery of workers compensation benefits.

“Over 90 percent of claims filed result in some type of image being ordered. Almost everybody is going to get an MRI or CT, some type of image taken,” he says. “What that means is that Liz’s company is essentially the gateway for whatever type of downstream therapeutic action is going to be taken after the image.”

He adds, “It is a very relevant market within the workers compensation industry.”

It is a market Griggs knows well. Her previous company, One Call Medical, founded in 1993, also worked to streamline radiology services for workers compensation claims. It had revenue of $140 million when she sold it several years ago for $115 million.

Griggs says she got to work on NextImage as soon as her five-year non-compete clause expired. About $1.2 billion is spent on workers comp-related radiological services annually, so there is plenty of room for NextImage to stake a claim. “The industry needs another player,” she says.

NextImage’s customers are workers compensation insurance carriers, such as Travelers Insurance or AIG; self-insured employers; and third-party administrators. They refer injured workers in need of radiological exams to a website operated by NextImage where they can make appointments at a radiology clinics or medical imaging and diagnostic centers that participate in the NextImage program.

The images are typically read at the centers where they are taken. When a second opinion is needed or a center is too busy, scans are read remotely by a back up radiologist. All images are stored electronically, which speeds their delivery to the treating physician.

To date, NextImage has recruited 2,000 imaging centers into its network, many of which are concentrated in California, where NextImage is focusing its initial efforts. Other key markets are Florida, New York, New Jersey, Texas, Pennsylvania and Illinois, all states with high volumes of workers comp claims.

NextImage has had little difficulty recruiting radiology centers. The imaging industry is overbuilt, and many centers operate at less than 50 percent of capacity, Griggs says. ”Sometimes we are half of their business,” she says.

By negotiating volume discounts with imaging centers, NextImage can reduce medical costs related to radiology by half to two-thirds, Karleski says. By eliminating delays, NextImage also can reduce the time an injured employee is off the job by two to three weeks, saving several thousand of dollars in indemnity payments per case.

“When you add that up over the number of cases these insurers handle every year,” says Karleski, a member of NextImage’s board, ”that’s a lot of money.”

Denise Gellene is a former Los Angeles Times science writer and regular contributor to Xconomy. You can reach her at dgellene@xconomy.com

Chrysalis Ventures Announces the Addition of Two Team Members

Tuesday, March 30th, 2010

Louisville, KY, March 30, 2010 – Chrysalis Ventures is pleased to announce the addition of two senior professionals to the firm. Janesse (Jan) Thaw Bruce is the new Executive-in-Residence and Wendy Jarchow joins the team as Director of Business Development – Upper Midwest based in the Cleveland office.

As Executive-in-Residence, Ms. Thaw Bruce is responsible for evaluating new business opportunities and assisting current portfolio companies in both the technology and healthcare sectors. In her role, Ms. Jarchow will support Chrysalis’ business development efforts throughout Ohio, Michigan and Pennsylvania.

Chrysalis Ventures is a leading source of equity capital for young, growing companies in Mid-America. Chrysalis invests primarily in early-and growth-stage Healthcare and Technology companies. Chrysalis has approximately $400 million under management and has invested in over 65 companies.

“Jan’s and Wendy’s expertise are sure to be valuable assets to the Chrysalis team,” said David A. Jones, Jr., chairman and managing director, Chrysalis Ventures. “Jan’s extensive experience building and running successful businesses will allow us to strengthen our focus on helping entrepreneurs bring their innovations to market. Wendy’s financial services expertise and strong network in the upper Midwest expands and deepens our geographic footprint.”

Ms. Thaw Bruce most recently served as Managing Director at Martha Stewart Living Omnimedia, of body+soul magazine. During her previous role as CEO of New Age Publishing, Jan led body+soul through its turn-around and rebranding efforts and subsequently sold the company to Martha Stewart Living Omnimedia in 2003. She then ran the publication post-acquisition until 2009. Prior to that, she was also CEO and co-founder of Integrative Medicine Communications, a pioneer digital content development and licensing company, and CEO and Publisher of Walking Magazine which was sold to Cowles Media Publishing Group. Jan is a graduate of Smith College and Radcliffe College Publishing Procedures Program. She lives with her husband and two children in Waban, MA.

Prior to joining Chrysalis, Ms. Jarchow spent 14 years in the financial services industry in both Chicago and Cleveland. Most recently, she founded a consulting practice in Chicago, to assist entrepreneurs with expanding their businesses with strategic planning, marketing, sales and communications initiatives. Previously, she worked for ABN AMRO Bank/LaSalle Bank in Chicago as a marketing and e-solutions officer in their foreign exchange and derivatives group, and for Ohio-based C&T Access Ventures as an investment associate.

About Chrysalis Ventures

Founded in 1993, Chrysalis Ventures manages one of Mid-America’s largest funds for early-stage and growth investments with approximately $400 million under management. Focused on partnering with entrepreneurs to build enduring businesses in industries undergoing significant transformation, Chrysalis has invested in over 65 companies primarily in the Healthcare and Technology sectors. Headquartered in Louisville, KY, Chrysalis has offices in Cleveland, Pittsburgh and Ann Arbor. For more information, please visit www.chrysalisventures.com.

Digitalsmiths CEO Named to “40 Under 40″ List by Multichannel News

Monday, March 29th, 2010

MCN’s Annual Look At the Best And Brightest In The Business

By MCN Staff — Multichannel News, 3/29/2010 9:24:00 AM

The editors of Multichannel News have chosen 40 movers and shakers under the age of 40 who are helping their companies grow and succeed, while playing an important part in mapping the future of cable and telecommunications. These individuals represent a cross section of a multitude of disciplines: networks, operators, finance, technology, programming, marketing and customer service. But they all have one thing in common: They’ve come a long way in a relatively short time and continue to make invaluable contributions in their areas of expertise. By no means intended as a comprehensive list of young executives to watch, the “40 Under 40” is a sampling of some of the most innovative and influential people helping to shape tomorrow.

BEN WEINBERGER, 31
CEO AND CO-FOUNDER
DIGITALSMITHS

As CEO of Digitalsmiths, Ben Weinberger has developed technology that will help media companies remain profitable in the digital age and maximize the value of their library content. That technology is VideoSense, a studio-grade metadata framework that generates a frame-by-frame, second- by-second digital blueprint of films and television series. In December, Digitalsmiths announced www.ParamountClips.com in conjunction with Paramount Digital Entertainment. This first-of-its kind business-to-business clip-licensing portal connects major brands and other licensees with classic Paramount films like The Godfather and Top Gun. “2010 is going to be a big one. This is the year digital media companies will be able to bring true multiplatform distribution to consumers in a way that is both profitable and scalable,” Weinberger said. “TV Everywhere is a bold move in that direction, and a challenge to the industry at large … Entitlement rights management is central to TV Everywhere and profitability,” he said. “The media company that doesn’t merely survive this transition, but thrives, will be the one that best harnesses premium, time-based metadata.”

VCs Weigh Pros and Cons of Health Care

Monday, March 29th, 2010

PEWeek, March 29, 2010, by Constance Loizos

Among the issues of concern is an excise tax at the point of sale for
every medical device company

The health care bill that President Barack Obama signed last week
looks like a boon for a lot of health care startups, and potentially
ruinous for others, according to VCs who’ve been following the debate.
David Jones, founder and managing partner of Chrysalis Ventures in
Louisville, Ky., says that some of the bill’s biggest beneficiaries
will be “young startup health care companies that make information
more cost-effective and accessible.”

Jones adds that Chrysalis made six new health care-related investments
just last year, including Cleveland-based CerviLenz. The company
produces an FDA-approved disposable device that is used to predict the
risk of preterm birth in pregnant women. If diagnosed early, doctors
can use progesterone suppositories to prevent some of those early
births, and save billions of dollars in health care expenses, Jones
points out.

CerviLenz has raised $2.1 million in venture funding from Chrysalis,
Arboretum Ventures and Jumpstart Inc.

“I can’t say [the health care bill] is an unmitigated great thing, but
money will begin flooding in, and in the context where everyone knows
that costs are running out of control, we expect a lot more demand for
the productivity enhancing products and services that are our bread
and butter,” Jones says.

Other health care startups, including those with long FDA approval
processes, may not be so lucky, suggests Alan Frazier, founder of
Seattle-based Frazier Healthcare Ventures.

“One can make the argument that we on the VC side should be thinking
of low-cost type products that provide better diagnostics or cheaper
therapeutics, but the FDA isn’t going to give us much of a break,” he
says. “They want us to do trials that show cost-effectiveness, but
it’s hard to come up with cheap products that do great work and that
will still fit in this [new] system.”

Medical device companies, in particular, may be hardest hit by health
care reform, says Lisa Suennen, the Corte Madera, Calif.-based
co-founder of the health care-focused venture firm Psilos Group. The
problem, she says, is the Medical Device Company Excise Tax, a
provision in the new health care bill that, beginning Jan. 1, 2013,
will impose a 2.9% excise tax at the point of sale for every medical
device company, big or small.

“For medical device companies that are truly better from a clinical
outcome standpoint and can reduce the cost to the health care system
or reduce costs per procedures,” the new bill is largely a positive,
Suennen says.

On the other hand, she adds, “they’re also taking it hardest from a
tax standpoint. A nearly 3% tax on revenue—not on profit—is going to
be fairly onerous for small companies, which will one of two choices:
raise more capital to operate their business or raise their prices.”
Suennen says she doesn’t “think that’s what was intended,” calling the
health care bill “pretty flawed.”Designed to revamp the $2.5 trillion
U.S. health care industry, which accounts for one-sixth of the
country’s economy, the health care law will extend health insurance to
32 million Americans who lack it. It will bar practices like insurers’
refusing coverage to people with pre-existing medical conditions,
expand the Medicaid government health insurance program for the poor
and impose new taxes on the wealthy.

Obama acknowledged the bill was “not perfect,” but listed what he saw
as numerous benefits, such as tax breaks to help Americans buy
coverage.

In the wake of the newly signed health care law, investors interviewed
by PE Week do not plan to heighten their commitments to finding health
care opportunities.

John Steuart, managing director Claremont Creek Ventures in Oakland,
Calf., says that the firm is “staying the course.

“I wouldn’t say the bill is going to encourage us to put more dollars
to work in [health care], but it won’t discourage us,” he says When
Claremont goes shopping next, he adds, it will look not just at
startups providing better care, but “better value care.”

Steuart says that one Claremont portfolio company that could
potentially draft off the new health care legislation is Mountain
View, Calif.-based Tibion. The company accelerates recovery time
cheaply, through a robotic device that promotes rehabilitation,
including helping knee-surgery patients. Steuart points out that
Tibion’s products are designed to replace occupational therapists. The
eight-year-old company has raised $6.64 million in VC funding from
Claremont and Saratoga Ventures.

Meanwhile, Jones of Chrysalis—which divides its portfolio evenly
between IT and health care companies—says that he and his firm have
actively sought deals, even as many health care investors were waiting
out the reform debate.

“We made six new health care investments last year that center on
productivity and efficiency,” he says. “Our view was that anything
being talked about in Washington, D.C., would make these issues more
important and that even if the overhaul didn’t happen, the cost
problem was still going to be out of control.”

Hilliard Lyons Acquires bCatalyst

Friday, March 26th, 2010

Business First, March 26, 2010, by Terry Boyd

Hilliard Lyons’ bCatalyst acquisition part of ‘renewed entrepreneurial spirit’ 

It’s a deal that started with a chance meeting between executives at a small M&A firm and the CEO of Louisville’s largest investment firm.

It has concluded six months later with Hilliard Lyons agreeing to acquire 10-year-old bCatalyst Advisors LLC.

Neither party would disclose the value of the transaction, which is scheduled to close April 1. James Allen, Hilliard’s president, chairman and CEO, characterized it as an “asset purchase, though of course there isn’t much in the way of hard assets” with a consulting firm, where value is based on brand goodwill.

BCatalyst does mergers-and-acquisitions work that yields a percentage of the value of the deal, fee-for-services consulting and business valuation, as well as business brokerage work.

David Jones | Creating jobs in an Innovation Economy

Sunday, March 21st, 2010

To prosper, the nation needs educated, healthy workers

By David Jones • Special to The Courier-Journal • March 21, 2010

As the economy starts to rebound, Washington has turned its attention to job creation. This theme dominated President Barack Obama’s State of the Union address, with calls for Congress to take various actions including, I was pleased to note, supporting entrepreneurs by eliminating capital gains tax on small-business investment.

The president’s focus on job creation began in December when the White House called more than 100 business and labor leaders to a “jobs summit” meant to elicit new ideas on getting Americans back to work. I was honored to represent the venture capital industry at the summit and share with the administration how venture capital contributes to our nation’s economic growth and innovation.

My job as a venture capitalist is to support and guide innovative young companies as they focus on rapid, profitable growth — growth that creates jobs. According to the National Venture Capital Association, venture-backed companies today account for 12 million U.S. jobs and 21 percent of U.S. GDP. Chrysalis’ experience is similar; to focus on only the local component of our work, more than 3,200 Louisvillians work today for companies that received Chrysalis investment dollars in their youth.

For the American innovation economy to prosper, however, we need more than capital. We need educated, creative workers — and America’s schools are falling short today. At the summit I praised the administration’s education reform initiatives and urged tenacity in the face of short-term pressures and incumbent opposition. To maintain America’s innovation economy, we must revive our schools so that Americans have a shot at becoming the world’s best and brightest students — and the work force best prepared for the future. It is encouraging to know that the administration is both honest about our educational challenges and ambitious in its plans to address them, even in this tough economy.

We also need a healthy population, fit enough to thrive in global competition. At the summit I also urged focus on public health issues — specifically the obesity epidemic — by calling for a “lean tech” and “lean energy” revolution to accompany the “clean tech” and “clean energy” goals of the administration. Our first lady’s decision to make childhood obesity her signature issue is perhaps the best news to come out of Washington this year — she will be brilliant at raising national consciousness and creating a sense of urgency around this national crisis.

We should not think of our education and health woes only as costly problems. They are also great opportunities for innovative new businesses that create good jobs and new national wealth. For example: Just as companies that make us aware of and help us curb fossil fuel use have created thousands of “clean tech” jobs, companies that make us aware of and help us change our diets and sedentary lifestyles will employ many people in jobs only now being invented. With some 70 percent of health care costs driven by diseases rooted in smoking and obesity, there is ample market incentive to address these costs in innovative and profitable ways. Many companies, including both established leaders like Humana and younger entrants like Chrysalis partners HealthTeacher and HealthMedia, are investing heavily and creatively in consumer empowerment, education and coaching strategies. Chrysalis reviews new proposals almost daily in the “lean tech” space. Clearly this crisis presents both risk and opportunity.

Similar stories of innovation and rebirth can play out in other sectors. In education, entrepreneurs are seizing on the potential of new technologies and business models to deliver personalized education at far lower cost, often with far better outcomes, than today’s average school — and they’re only getting started.

I believe strongly that we will succeed as a nation if we attack our problems with the innovation and zeal that built not only Google, but in earlier generations the world’s mightiest railroads and leading auto industry, the first and most reliable phone system, and so much more. The fall of these former giants shows that we have taken some wrong turns. Our problems are genuine. But I am sustained by Americans’ great history of devising breakthroughs that overcome the failings of the status quo. It is this history that drives the entrepreneur to build, and venture investor to support, the unproven, promising enterprises that will provide the great jobs of tomorrow.

David Jones is chairman and managing director of Chrysalis Ventures, a leading source of equity capital for young, growing companies in Mid-America. He is chairman of the board of Louisville-based Humana Inc.

David Jones | Creating jobs in an Innovation Economy

Sunday, March 21st, 2010

To prosper, the nation needs educated, healthy workers

By David Jones • Special to The Courier-Journal • March 21, 2010

As the economy starts to rebound, Washington has turned its attention to job creation. This theme dominated President Barack Obama’s State of the Union address, with calls for Congress to take various actions including, I was pleased to note, supporting entrepreneurs by eliminating capital gains tax on small-business investment.

The president’s focus on job creation began in December when the White House called more than 100 business and labor leaders to a “jobs summit” meant to elicit new ideas on getting Americans back to work. I was honored to represent the venture capital industry at the summit and share with the administration how venture capital contributes to our nation’s economic growth and innovation.

My job as a venture capitalist is to support and guide innovative young companies as they focus on rapid, profitable growth — growth that creates jobs. According to the National Venture Capital Association, venture-backed companies today account for 12 million U.S. jobs and 21 percent of U.S. GDP. Chrysalis’ experience is similar; to focus on only the local component of our work, more than 3,200 Louisvillians work today for companies that received Chrysalis investment dollars in their youth.

For the American innovation economy to prosper, however, we need more than capital. We need educated, creative workers — and America’s schools are falling short today. At the summit I praised the administration’s education reform initiatives and urged tenacity in the face of short-term pressures and incumbent opposition. To maintain America’s innovation economy, we must revive our schools so that Americans have a shot at becoming the world’s best and brightest students — and the work force best prepared for the future. It is encouraging to know that the administration is both honest about our educational challenges and ambitious in its plans to address them, even in this tough economy.

We also need a healthy population, fit enough to thrive in global competition. At the summit I also urged focus on public health issues — specifically the obesity epidemic — by calling for a “lean tech” and “lean energy” revolution to accompany the “clean tech” and “clean energy” goals of the administration. Our first lady’s decision to make childhood obesity her signature issue is perhaps the best news to come out of Washington this year — she will be brilliant at raising national consciousness and creating a sense of urgency around this national crisis.

We should not think of our education and health woes only as costly problems. They are also great opportunities for innovative new businesses that create good jobs and new national wealth. For example: Just as companies that make us aware of and help us curb fossil fuel use have created thousands of “clean tech” jobs, companies that make us aware of and help us change our diets and sedentary lifestyles will employ many people in jobs only now being invented. With some 70 percent of health care costs driven by diseases rooted in smoking and obesity, there is ample market incentive to address these costs in innovative and profitable ways. Many companies, including both established leaders like Humana and younger entrants like Chrysalis partners HealthTeacher and HealthMedia, are investing heavily and creatively in consumer empowerment, education and coaching strategies. Chrysalis reviews new proposals almost daily in the “lean tech” space. Clearly this crisis presents both risk and opportunity.

Similar stories of innovation and rebirth can play out in other sectors. In education, entrepreneurs are seizing on the potential of new technologies and business models to deliver personalized education at far lower cost, often with far better outcomes, than today’s average school — and they’re only getting started.

I believe strongly that we will succeed as a nation if we attack our problems with the innovation and zeal that built not only Google, but in earlier generations the world’s mightiest railroads and leading auto industry, the first and most reliable phone system, and so much more. The fall of these former giants shows that we have taken some wrong turns. Our problems are genuine. But I am sustained by Americans’ great history of devising breakthroughs that overcome the failings of the status quo. It is this history that drives the entrepreneur to build, and venture investor to support, the unproven, promising enterprises that will provide the great jobs of tomorrow.

David Jones is chairman and managing director of Chrysalis Ventures, a leading source of equity capital for young, growing companies in Mid-America. He is chairman of the board of Louisville-based Humana Inc.

My Health Direct Wins IQ Award for Innovation

Wednesday, March 17th, 2010

BizTimes.com, March 17, 2010

BizTimes Milwaukee announces the winners of the 2010 IQ (Innovation Quotient) Awards.

The IQ Awards honor southeastern Wisconsin companies that are generating innovative products, services or processes. The companies must be based in Wisconsin and have a physical presence in Milwaukee, Waukesha, Ozaukee, Washington, Sheboygan, Racine, Walworth or Kenosha County.

The winners of the 2010 IQ Awards, and their award-winning innovations, are:

Advanced Waste Services Inc., West Allis – Developed The VacSimizer, a vehicle specifically designed to have the cargo capacity of a 5,000-gallon semi-tanker, yet retain the maneuverability of a straight vacuum truck. The VacSimizer has the largest legal payload in the vacuum truck industry. The key people involved with the project include president Mike Malatesta and Jeff Dean, Jason Derby and Pat Wheaton.

Bruno Independent Living Aids Inc., Oconomowoc – Invented the TAS-1850 Stow-Away, a powered transfer seat for disabled drivers of pickup trucks and sports utility vehicle. Key personnel at the company include Adam Hooper, project engineer; Scott Uttech, project engineer; Kristopher Lampe, engineer; Andrew Bayer, product manager; and Luke Bebeau, market manager. Michael Bruno II is the company’s president and CEO.

Fiserv Inc., Brookfield – Developed three key innovations in 2009: the Fiserv Boardroom Series; Person-to-Person Payments; and improvements in online bill payments for customers. Jeff Yabuki is the chief executive officer of the firm.

GetMOR Enterprises LLC, Oak Creek – Developed a hybrid tax-advantaged health care funding mechanism that provides the savings and portability of a health savings account (HSA), while allowing the flexibility in insurance design of a health reimbursement account (HRA). The partners in the company are Nancy Melcher and J. Matthew Skiles.

My Health Direct Inc., Brookfield – Developed solution to reduce emergency room overcrowding at health care sites by directing and scheduling patients to appropriate primary care providers. The innovative product helps to control health care costs by reducing emergency room visits. Jay Mason is the chief executive officer of the firm.

Racine Federated Inc., Racine – Developed the TFX Ultra, which is an ultrasonic flow and energy meter that clamps onto the outside of pipes without contacting the internal liquids. Key people involved with the project include Bob Stevens, Jeff Freiberg, Richard Little, John Erskine III and Mike Scoon. Dave Perkins is the company’s president and CEO.

Strattec Security Corp., Butler – Invented BOLT Series Locks, which “learn” automotive keys when they are inserted once. Key people involved with the project are Mike Long, Steve Gilles, Erik Dettloff and Kathy Scherbarth, and the chief executive officer is Harry Stratton. Harold M. Stratton II is the company’s chairman and CEO.

TherapEase Cuisine Inc., Greenfield – Developed the world’s only online nutritional service for cancer patients. The service provides access to critical nutrition strategies in real time. Key people involved with the project are president James Hermann, founder and chief operating officer Vivian Roe and lead oncology dietitian Erin Dummert.

Uihlein Electric Company Inc., Brookfield – Integrated high-definition television at major health care sites and developed a new Operating Room Personnel Management system, helping companies save energy and costs. Cory Owen is the director of technology systems for the firm. Tim Rigsby is the company’s president.

Vibrant Graphics, Milwaukee – Pioneered the first use of digital printing in an in-mold-labeling packaging application. The company also was the first U.S. company to offer laminated protection for labels printed on thin, unsupported films. Key people involved with the project include Mike Sewart, Joe Hirtzer, Alex Dott and Roger Wrass. Mike Sewart is the company’s president.

The winners of the IQ Awards will be featured in an upcoming edition of BizTimes Milwaukee and will be honored at an awards luncheon on April 29 at the sixth annual BizTech Conference & Expo to be held at Wisconsin State Fair Park.

To register to attend the awards luncheon, visit www.biztimes.com/iq.

The BizTech Conference & Expo is the largest business-to-business conference in the state. For additional information, visit www.biztimes.com/expo.

Meet the Manager – At the Speed of Information

Monday, March 1st, 2010

Private Equity Central.net, March 1, 2010

Wright Steenrod, a principal at Chrysalis Ventures, talked with PrivateEquityCentral.net about investing in the technology and healthcare spaces, and why this is a good time to be involved in both.

Chrysalis had an active 2009, despite the economic downturn, and Steenrod told us how the firm was able to keep a fast pace. He told PrivateEquityCentral.net about his firm’s investment strategy and why it works.

PrivateEquityCentral.net: Can you please tell me a little bit about Chrysalis Ventures, what your firm focuses on, etc.?

Wright Steenrod: Chrysalis is an early-stage venture fund. We focus on the Southeast and Midwest parts of the United States. We invest in the healthcare and technology sectors.

PEC: This must be a good time for Chrysalis because many investors are saying both healthcare and technology are where the smart money goes in venture. Do you agree with that?

WS: Yes. In 2009 we made seven new investments. Six of them were in the healthcare sector.

Generally speaking, our healthcare strategy is that regardless of what system of healthcare is provided, the escalating cost is breaking the system. If you invest in continually innovative technology solutions that reduces deficiencies and increases productivity, those can be positive investments going forward.

PEC: Can you tell me a little bit about some of those investments your firm made last year?

WS: One of those investments was in a company called Foundation Radiology out of Pittsburgh. This company helps hospitals in smaller markets more efficiently purchase used radiology services.

Another is called AchieveCCA, which provides debt management to healthcare patients. As more individuals are more responsible for paying for their own healthcare, if they get into financial trouble, then that is a problem for the hospital.

Our products help patients manage hospital debt in addition to any other debt they may have.

PEC: It sounds like your firm was quite active last year. What was the reasoning behind that?

WS: We were investing out of our third fund, which closed on $175 million in the early part of 2008. We had made some deals prior to that, so that has allowed us to invest fairly consistently.

We certainly saw in 2009 some very attractive investments for which we felt we could get value in the years ahead. We are happy about the choices we made in 2009.

PEC: What does 2010 look like for the firm? Will you maintain that same investment pace?

WS: We remain active in both sectors, but we do not set goals for the number of deals we want to accomplish a given year. We still have capital and we are selectively looking.

PEC: Your particular focus is on technology. What is it in that sector that you are seeing these days that excites you?

WS: We are really core information investors. We invest in businesses that have some sort of competitive advantage through information.

We have, what we describe, as an information pyramid.

At the bottom of the pyramid are raw materials and information. That can be a hosting business; we invested in a company that bought wireless spectrum. That was an example of the raw materials and information.

At the top of the pyramid are core information services themselves. Those are businesses that own proprietary information and sell it to others. We have had several successful transactions on companies in that space over the years.

An example of that is Genscape. That company assembled a bunch of proprietary information about the power being produced at power plants. They aggregated and sold that data to energy traders.

In the middle of the pyramid, we have what we call the enabling information technologies. They may not own data, but they help to unlock or unleash data in a way that creates value.

One of the companies we are invested in now is located in Raleigh-Durham, N.C. called Digitalsmiths. That company builds, what we believe is, the most comprehensive set of meta-data around professional entertainment content like movies. It includes customers such as Paramount and Warner Bros. We believe an understanding of how that data is built and what it can be used for will help existing players more efficiently manage their content, as well as expand revenue opportunities going forward.

PEC: What do you think the future holds for the technology sector?

WS: We think there is a lot of opportunity going forward, that it is a great time to be an information entrepreneur because the pace at which information is available is increasing exponentially. We have traditionally been able to build businesses to help people connect the dots around information. We think there has never been greater need for businesses that can do this while being awash in information.

 

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