HealthMedia Helps Launch Arkansas’s “AR Wellness” Weight Management And Nutrition Program

More than 400 Arkansas state and public school employees enrolled in first three weeks

(Fort Worth, Texas, July 26, 2006) – Corphealth, Inc. has been selected by the state of Arkansas to manage the groundbreaking AR Wellness weight management and nutrition program for state and public school employees and dependents. The program began on July 1, 2006 and is the culmination of Arkansas Governor Mike Huckabee’s pledge to reduce chronic adult obesity statewide. More than 400 people have already signed up to participate.

“We have implemented a program that utilizes proven behavioral intervention strategies and techniques that help participants to achieve a sustainable, healthy lifestyle,” said Patrick Gotcher, president and CEO of Corphealth, Inc. “The result is improved quality of life, happiness, life satisfaction, and longevity.”

AR Wellness program offerings include:

• Personalized Coaching – Corphealth coaches form a partnership with participants and utilize various proven health behavior change techniques. When added to on-line resources, Corphealth’s personalized coaching substantially increases the effectiveness and success of behavior change.

• HealthMedia® Balance™ – An on-line program teaches participants the critical elements of successful weight loss and maintenance: nutritional habits (food); physical activity patterns (body); and the psychological, emotional, and behavioral patterns (mind) that influence them.

• HealthMedia® Nourish™ – An on-line program provides tools for making healthy eating choices aimed at improving health and well-being.

“Of all the accomplishments that I’ve made in my life, taking control of my health is one of them I am most proud of,” said Arkansas Governor Mike Huckabee, who lost over 100 lbs. after he was diagnosed with type II diabetes. “Now I want all state employees to have access to the same opportunity…not only to live a healthy life, but to win the battle of the bulge.”

HealthMedia Balance™ and Nourish™ are tailored to each individual participant, providing unique advice that is based upon an initial assessment of his or her prior attempts to change behavior, knowledge, goals, motivation, self-confidence, perceived barriers and habits. The programs provide on-line longitudinal support, tools and assessments to reinforce healthier behavior choices and maximize quality of life and productivity.

“HealthMedia is thrilled to be working with Corphealth on this landmark initiative in the state of Arkansas. Governor Huckabee has been a tremendous role model of achievement in the fight against obesity, not just for the state of Arkansas, but for the entire country,” said Ted Dacko, CEO and president of HealthMedia, Inc.

About Corphealth, Inc.

Corphealth, Inc. is a national health and productivity solutions company with corporate operations in Fort Worth, Texas and an operational service center in Little Rock, Ark. Corphealth’s mission is to identify, develop and apply innovative behavioral focused solutions that optimize the health and productivity of the people we serve. Corphealth provides total behavior solutions, managed behavioral healthcare in carve-in or carve-out models, integrated medical-behavioral healthcare, wellness, employeeassistance and worklife programs to nearly 3 million members. For more information, visit

About HealthMedia, Inc.

HealthMedia, Inc., is the market leader in delivering online behavior change interventions for disease management, wellness, medication adherence and behavioral health. With its powerful combination of proven behavior science, sophisticated technology and creative marketing, HealthMedia delivers individually tailored self-management programs for healthy lifestyle issues, diseases and conditions. HealthMedia’s solutions are proven to produce validated outcomes and positive ROI. For more information, visit